Paperboy + WHR

collabs

Whenever we travel, we try to connect with locals to find out where the best food is, this is how we found Paperboy cafe. It was on our list of place we had to visit during our trip to Paris in June 2023. Great food and amazing people.

The collaboration reflects both brands' focus on craftsmanship, quality, and a relaxed, adventurous spirit. James Dridi from Paperboy took the lead on getting the design dialed. "Up food and Experience" is the ethos of Paperboy Cafe and the figure with the hat is their iconic paperboy insignia. Kids play with boats in the river and ponds, so using that theme + kids for the marketing materials was a perfect connection points between both brands.

About Paperboy:

Paperboy café has become a vibrant hub for creatives and culture in Paris. Its relaxed atmosphere, contemporary design, and focus on quality food have attracted a diverse crowd of artists, designers, and freelancers who use the space as a meeting point for collaboration and inspiration. The café often hosts pop-up events, brand collaborations, and art showcases, fostering a sense of community and innovation. Beyond being a café, Paperboy serves as a cultural melting pot where ideas are exchanged over specialty coffee and brunch. It's blend of food, fashion, and creative energy makes it a key player in Paris’s modern cultural landscape, catering to both locals and international visitors.