Western Ultrarunning Research

Max Jolliffe has been working with the brand from the very beginning. As his love for running became his sole focus, he wanted us to make a hat that he could wear on and off the trail. With Max's design direction & our patented enclosure system, we collaborated to make the "WHR Performance Hat".

As a natural evolution, Max created the Western Ultrarunning Research logo lockup. It became more than just a logo, it was a partnership between Max & WHR. It was a commitment to pushing functional design to create meaningful innovation, with Max leading the way.