CROCS x WESTERN HYDRODYNAMIC RESEARCH

FEBRUARY 7th, 2023.

CONCEPT OVERVIEW:

Both brands were born from water. WHR infused their DNA in the iconic Croc Clog. Sand stone camouflage print, added brass barnacle charms and a performance back strap make it the perfect Tidepool adventure shoe.

Product launched through Tier 1 retailers and online @crocs & @whr. In conjunction with the product launch, WHR hosted pop-ups along the California coast from Orange County to San Francisco.

About the design : This fresh take on the Classic Clog spotlights an all-over DIY camo pattern in addition to the nature-inspired Jibbitz that help personalize the footwear. The adjustable strap comes treated with embossed and stitched branding from both brands. The classic ventilation ports and treaded rubber outsole wrap up the remainder of the look.